RDH UOR 2013 Why is behavior change so difficult to achieve and maintain? This course will increase your understanding of why human behavior is so complex, and why dentistry has not generally been successful in facilitating long-term patient behavior change. How many times have you had to tell the same patient that ‘just brushing’ isn’t enough? Do your dental patients seem resistant or defensive when you provide advice and suggestions about their oral health practices? What is holding you back in changing your own health-related behaviors? Learn about behavior change theory and communication strategies utilizing the concepts of motivational interviewing, as you view recorded clinician-patient communication exchanges.