RevenueWell Presented by: Jena Pender Wednesday September 15, 2021 Course Code: DEN91521 As a dental office leader, you’re responsible for managing all aspects of the practice – one of which is marketing the business. Effective marketing is essential to practice growth and profitability. But marketing can feel overwhelming if you’re unsure where to start or what to focus on. In this webcast, you’ll learn valuable insights and proven marketing and patient communication techniques that show you exactly where to focus. Here’s what we’ll cover: How to improve your online presence to attract new patients How to use your practice’s tools more effectively to engage patients How to delight and retain patients in-person and online How to improve case acceptance with personalized, meaningful patient communications Jena Pender is the Product Marketing Manager at RevenueWell focused on bridging the gap between practices and patients. With 10+ years’ experience in marketing for organizations such as Comcast, U.S. Cellular, and Tribune Media Group, Jena specializes in connecting brands with their audience using thoughtful marketing techniques. When she’s not championing the Front Office, Jena enjoys trying new recipes, antiquing, and a good TJMaxx run.