Description
Every dental practice requires new patients and referrals to remain viable. Methods of gaining new patients and referrals include accepting dental insurance, internal practice marketing, and external marketing campaigns. The decision to accept insurance requires knowledge of types of insurance and contract evaluation. Internal marketing consists of satisfaction surveys, reward systems, and consistent communication. External strategies include advertising, accepting insurance, and social media presence. Technological advances, including automated patient recall systems, should be considered. Educational objectives At the conclusion of this educational activity, participants will be able to: 1. Identify different types of dental practice marketing. 2. Evaluate which types of marketing will work for each individual practice. 3. Tailor and implement a marketing strategy and evaluate its effectiveness.