RDH UOR 2013 According to the American Academy of Cosmetic Dentistry, 99.7% of Americans believe a smile is an important social asset. Patients with beautiful, radiant smiles are your ambassadors for your practice. Learning to use esthetics as a gateway to oral health for your patient population will enhance your practice. In this course, participants will discover new trends in dentistry that provide optimal care with lasting impressions. Trends highlighted include: spa dentistry, Botox for TMD and instant smile makeovers. Since most patients are “assessing their smiles” at home, developing a smile evaluation protocol with your dental team can promote discussions about needed and/or wanted dentistry. Unlock the psychology of dentistry by recognizing patient avoidance behaviors and learn to recognize your own barriers with patients. Enhance your communication skills and learn how to effectively recommend esthetic treatment for successful clinical outcomes. Finally, reinvent your practice through social media, newsletters, websites and treatment completion gift ideas.