The desire to obtain that “perfect white smile” has given rise to a billion-dollar industry that bombards the general public on a daily basis. There is an abundance of information available on how to obtain ideal results, with catchphrases that reel consumers in without the advice and expertise of a dental professional. It can be surmised then that the general public’s perception of the importance of professional guidance to whitening is devalued because answers and products are readily obtained via other venues (internet, dental kiosks, etc.). The intent of this article is to address the most common questions of teeth whitening while placing emphasis on the need and significance of the dental professional in the overall process. Educational Support Provided By: Ultradent
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