The Power of Branding

Branding is an important process of developing an ideal patient pool for dentists but is often an enigma for the busy practitioner. Consistency and clarity in branding throughout all marketing and communication can be a gamechanger for practice growth and success. In this webinar, we will explore the power of branding and how to develop a brand which truly reflects the personal values of the practitioner and the professional values of the practice. We will explore industry agnostic examples of branding success and learn how to apply them to a private practice model in dentistry to help your ideal patient walk through your doors.

Presented By

Dr. Amisha Singh
Director of Diversity and Inclusion
University of Colorado School of Dental Medicine

Dr. Amisha Singh is a Denver native and loves living in beautiful Colorado. She is faculty at the University of Colorado School of Dental Medicine and serves as the Director of Diversity and Inclusion. It is here that she pioneered the inaugural use of the Restorative Justice process for the Anschutz Medical Campus. She is now a national facilitator and trainer for restorative practices, specializing in Bias Related Harm. She has dedicated her career to innovation, equity and inclusion in higher education and healthcare. She serves on the Colorado Dental Association (CDA) and American Dental Association (ADA) House of Delegates, on the ADA Dental Wellbeing Advisory Committee, the ADA National Advisory Committee on Health Literacy in Dentistry, the ADA Women in Leadership Thinktank, on the ADEA HURM Advisory Group, and on the MDDS and CDA Membership Councils. She was the 2019 CDA New Dentist Committee Chair for Colorado. She is a proudly inducted member of the Pierre Fauchard Academy, the International College of Dentists, and the American College of Dentists. 

Dr. Amisha is also a key opinion leader, blogger and professional speaker who travels the country to inspire other healthcare professionals and advocate for DEI, wellness, leadership, business strategy, and professional development. She writes for numerous publications, serves on the editorial board for Dental Entrepreneur Women’s magazine, the Dental Economics Editorial Advisory Board, the DentistryIQ Advisory Board, and as co-editor of the MDDS Articulator. She is the Editorial Director of the Dental Academy for Continuing Education. She won the International College of Dentists Annual Excellence in Journalism Award in 2019. She is driven to changing the landscape of healthcare in the US and has served as the AVID Healthcare Liaison for Denver Public Schools, teaching a success series integrated into the curriculum of underprivileged middle school youth to aspire them to careers in healthcare. 

Dr. Amisha has also served as a Workforce Diversity Consultant for the Colorado Department of Public Health and worked to help recruit underrepresented minorities to the professions of dentistry and medicine. She has also owned her own dental start-up practice, Smile Always Dental. She currently serves as an ADA Success Speaker, participates in the ADA Institute of Diversity in Leadership and is the founder of the CDA Diversity in Leadership program. She was recognized as one of the 2017 10 Under 10 Top ADA Dentists nationally. Her passion is encouraging entrepreneurial spirit, inspiring others and she wants to dedicate her life to helping create equitable paths to success for all.  When not practicing dentistry, she loves to get lost in a good book, cook, and do all things creative.

Moderator: Brian Rosebrook
Dental Economics

Supported in part through an unrestricted educational grant by:

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Course Includes

  • 1 Lesson
  • Course Certificate
  • CE credit(s): 1

    Course Type: Live Webinar

    Published Date: August 23, 2022

    This continuing education (CE) activity was developed by Endeavor Business Media with no commercial support.

    This course was written for dentists, dental hygienists, and dental assistants, from novice to skilled.

    Educational methods: This course is a self-instructional journal and web activity.

    Provider disclosure: Endeavor Business Media neither has a leadership position nor a commercial interest in any products or services discussed or shared in this educational activity. No manufacturer or third party had any input in the development of the course content.

    Requirements for successful completion: To obtain 1 CE credits for this educational activity, you must pay the required fee, review the material, complete the course evaluation, and obtain an exam score of 70% or higher.

    CE planner disclosure: Laura Winfield, Endeavor Business Media dental group CE coordinator, neither has a leadership nor commercial interest with the products or services discussed in this educational activity. Ms. Winfield can be reached at

    Educational disclaimer: Completing a single continuing education course does not provide enough information to result in the participant being an expert in the field related to the course topic. It is a combination of many educational courses and clinical experience that allows the participant to develop skills and expertise.

    Image authenticity statement: The images in this educational activity have not been altered.

    Scientific integrity statement: Information shared in this CE course is developed from clinical research and represents the most current information available from evidence-based dentistry.

    Known benefits and limitations of the data: The information presented in this educational activity is derived from the data and information contained in the reference section.

    Registration: The cost of this CE course is Free for 1 CE credits.

    Cancellation and refund policy: Any participant who is not 100% satisfied with this course can request a full refund by contacting Endeavor Business Media in writing.

    Provider information:

    Dental Board of California: Provider RP5933. Course registration number CA code: 01-5933-22100. Expires . “This course meets the Dental Board of California’s requirements for 1 units of continuing education.”


    Endeavor Business Media is a nationally approved PACE program provider for FAGD/MAGD credit.
    Approval does not imply acceptance by any regulatory authority or AGD endorsement.
    11/1/2022 to 10/31/2024.
    Provider ID# 320452
    AGD code:


    Endeavor Business Media is designated as an approved Provider by the American Academy of Dental Hygiene, Inc. #AADHPNW (January 1, 2022–December 31, 2024). Approval does not imply acceptance by a state or provincial Board of Dentistry. Licensee should maintain this document in the event of an audit. AADH code:


    Endeavor Business Media is an ADA CERP–recognized provider.

    ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of dental continuing education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

    Concerns or complaints about a CE provider may be directed to the provider or to CERP at



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