CA #: 1.5-5933-21120 CE Code: PPMQWE21 In a changing economy, competition among Dentists for patients requires the latest technologies and best mediums for connecting to existing and potential new patients. Social Media is the Dentists’ best tool and with 75% of patients worldwide on Facebook it is imperative to understand this utility. Attendees will learn how to effectively use a Facebook page for their business and how to leverage subscribers of their page to attract new customers. Techniques for increasing subscriber base and best methods for engagement of existing subscribers will be presented and Dentists and staff members alike will leave the presentation ready to expand their social media presence into high gear or for those who haven’t yet started, a working knowledge of how to undertake this form of marketing. Specific tasks that attendees will learn include understanding the difference between User Generated Content (UGC) and Brand Generated Content (BGC) and how to use each effectively. Attendees will also leave with a better understanding of Retargeting and Remarketing for the Dental Office as well as custom audience creation and targeting techniques.