CA #: 1.5-5933-21120 CE Code: PPMQWE21 In a changing economy, competition among Dentists for patients requires the latest technologies and best mediums for connecting to existing and potential new patients. Social Media is the Dentists’ best tool and with 75% of patients worldwide on Facebook it is imperative to understand this utility. Attendees will learn how to effectively use a Facebook page for their business and how to leverage subscribers of their page to attract new customers. Techniques for increasing subscriber base and best methods for engagement of existing subscribers will be presented and Dentists and staff members alike will leave the presentation ready to expand their social media presence into high gear or for those who haven’t yet started, a working knowledge of how to undertake this form of marketing. Specific tasks that attendees will learn include understanding the difference between User Generated Content (UGC) and Brand Generated Content (BGC) and how to use each effectively. Attendees will also leave with a better understanding of Retargeting and Remarketing for the Dental Office as well as custom audience creation and targeting techniques.
Course Content
Course Includes
- 1 Lesson
- Course Certificate
CE credit(s): 1.5
Course Type: Live Conference
Published Date:
This continuing education (CE) activity was developed by Endeavor Business Media with no commercial support.
This course was written for dentists, dental hygienists, and dental assistants, from novice to skilled.
Educational methods: This course is a self-instructional journal and web activity.
Provider disclosure: Endeavor Business Media neither has a leadership position nor a commercial interest in any products or services discussed or shared in this educational activity. No manufacturer or third party had any input in the development of the course content.
Requirements for successful completion: To obtain 1.5 CE credits for this educational activity, you must pay the required fee, review the material, complete the course evaluation, and obtain an exam score of 70% or higher.
CE planner disclosure: Laura Winfield, Endeavor Business Media dental group CE coordinator, neither has a leadership nor commercial interest with the products or services discussed in this educational activity. Ms. Winfield can be reached at lwinfield@endeavorb2b.com.
Educational disclaimer: Completing a single continuing education course does not provide enough information to result in the participant being an expert in the field related to the course topic. It is a combination of many educational courses and clinical experience that allows the participant to develop skills and expertise.
Image authenticity statement: The images in this educational activity have not been altered.
Scientific integrity statement: Information shared in this CE course is developed from clinical research and represents the most current information available from evidence-based dentistry.
Known benefits and limitations of the data: The information presented in this educational activity is derived from the data and information contained in the reference section.
Registration: The cost of this CE course is Free for 1.5 CE credits.
Cancellation and refund policy: Any participant who is not 100% satisfied with this course can request a full refund by contacting Endeavor Business Media in writing.
Provider information:
Dental Board of California: Provider RP5933. Course registration number CA code: . Expires 10/31/22 0:00. “This course meets the Dental Board of California’s requirements for 1.5 units of continuing education.”
Endeavor Business Media is a nationally approved PACE program provider for FAGD/MAGD credit.
Approval does not imply acceptance by any regulatory authority or AGD endorsement.
11/1/2022 to 10/31/2024.
Provider ID# 320452
AGD code: 550
Endeavor Business Media is designated as an approved Provider by the American Academy of Dental Hygiene, Inc. #AADHPNW (January 1, 2022–December 31, 2024). Approval does not imply acceptance by a state or provincial Board of Dentistry. Licensee should maintain this document in the event of an audit. AADH code:
Endeavor Business Media is an ADA CERP–recognized provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of dental continuing education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Concerns or complaints about a CE provider may be directed to the provider or to CERP at ada.org/goto/cerp.
