CA #: 1.5-5933-21118 CE Code: PPMYHJ21 Learning Objectives: Explore online reviews strategies that drive patients to your office Identify the essential steps to increase your online presence (at practically no fee) Discover the ideal response to a bad online review (you may be surprised!) Examine strategies that engage patients in social media platforms Specify the review sites you should engage with to protect your practice Pinpoint options for driving more clicks to your website Illuminate the platforms that will best serve your dental practice Tired of spending your hard-earned dollars to market the practice and then wondering if the investment will ever pay for itself? Online reviews are the missing link. For literally no cash output, the online patient testimonial will take a practice much further than paid marketing. Yet, ignoring the power of the online review is a common blind spot. Designed for the full team and presented in Dr. Joshua Austin’s trademark comedic style, this course demystifies the world of online reviews. We will explore the academic literature and analyze the psychology of online reviews and buying decisions. Learn which review sites are most important and impactful to dental practices. Recognize the systems and tools that ensure success in receiving positive patient reviews. Discover the best way to respond to a negative review.