CA #: 02-5933-21116 CE Code: PPMDRF21 Learning Objectives: Understand the state of traditional and digital media and its impact on marketing & budgeting Understanding the crucial elements and impact of branding done right Identify hype and reality in marketing based on data and consumer/patient behavior Build an integrated marketing plan that delivers cost efficiency and builds your practice’s brand Learn to measure only what matters Integrated marketing is a strategy used by virtually every successful business and brand. Yet today, marketing hype and information about what works and doesn’t can be dizzying if not downright confusing. Utilizing case studies and the latest data, you’ll learn how to harness the power of integrated marketing to build your practice’s brand and expand your market. This course provides valuable insights on marketing strategies and will cover the spectrum of media from TV and direct mail to social media, web advertising and more. We will explore the impact of consumer behavior and media utilization, which directly affects how patients choose your practice. We will discuss elements of successful branding and its impact on your audience. Participants will learn how to ask the poignant questions when crafting a marketing plan and working with marketing providers, empowering them to thoughtfully separate hype from reality, to ultimately create an effective, cost efficient integrated marketing plan.

Not Enrolled

Course Includes

  • 1 Lesson
  • 2 CE credit(s)

    This continuing education (CE) activity was developed by Endeavor Business Media with no commercial support.

    This course was written for dentists, dental hygienists, and dental assistants, from novice to skilled.

    Educational methods: This course is a self-instructional journal and web activity.

    Provider disclosure: Endeavor Business Media neither has a leadership position nor a commercial interest in any products or services discussed or shared in this educational activity. No manufacturer or third party had any input in the development of the course content.

    Requirements for successful completion: To obtain 2 CE credits for this educational activity, you must pay the required fee, review the material, complete the course evaluation, and obtain an exam score of 70% or higher.

    CE planner disclosure: Laura Winfield, Endeavor Business Media dental group CE coordinator, neither has a leadership nor commercial interest with the products or services discussed in this educational activity. Ms. Winfield can be reached at lwinfield@endeavorb2b.com.

    Educational disclaimer: Completing a single continuing education course does not provide enough information to result in the participant being an expert in the field related to the course topic. It is a combination of many educational courses and clinical experience that allows the participant to develop skills and expertise.

    Image authenticity statement: The images in this educational activity have not been altered.

    Scientific integrity statement: Information shared in this CE course is developed from clinical research and represents the most current information available from evidence-based dentistry.

    Known benefits and limitations of the data: The information presented in this educational activity is derived from the data and information contained in the reference section.

    Registration: The cost of this CE course is 0 for 2 CE credits.

    Cancellation and refund policy: Any participant who is not 100% satisfied with this course can request a full refund by contacting Endeavor Business Media in writing.

    Provider information:

    Dental Board of California: Provider RP5933. Course registration number CA code: 02-5933-21116. Expires 10/31/22 0:00. “This course meets the Dental Board of California’s requirements for 2 units of continuing education.”

    PACE

    Endeavor Business Media is a nationally approved PACE program provider for FAGD/MAGD credit.
    Approval does not imply acceptance by any regulatory authority or AGD endorsement.
    11/1/2019 to 10/31/2022.
    Provider ID# 320452
    AGD code: 550

    AADH

    Endeavor Business Media is designated as an approved Provider by the American Academy of Dental Hygiene, Inc. #AADHPNW (January 1, 2021-December 31, 2022). Approval does not imply acceptance by a state or provincial Board of Dentistry. Licensee should maintain this document in the event of an audit.

    ADA CERP

    Endeavor Business Media is an ADA CERP–recognized provider.

    ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of dental continuing education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

    Concerns or complaints about a CE provider may be directed to the provider or to CERP at ada.org/goto/cerp.

    Endeavor